The Simple Mistake That Sabotages (almost) Every Ad…

I want to let you in on a secret that immediately changed my approach to writing ads forever. I always thought what I knew before discovering this secret was right.Turns out it was the complete opposite…Most people think that using big and complicated words makes your ad better, or at least - makes it sound better. Little do they know that people read ads with the “lizard” part of their brains. Basically, the smaller part of their brains. Not the bigger one that we all write with.Contrary to what school has taught us, using difficult words doesn’t make us a better conversationalist. It’s actually quite the opposite.I’ll give you an example that I guarantee you will agree on…Remember trying to understand all the words the doctor said the last time you visited them?Yeah. That’s exactly what I mean. I think we can both agree that nobody besides them understands that alien language, so it’s best to keep it simple. Using fancy words only makes you sound like a nerd and makes people instantly click away from your ad. People usually don't read entire ads (especially if it’s difficult or confusing).Most people just want to scroll on social media for fun. So you need to make reading your ad fun (and easy) too! Make it something more interesting than a cute cat video, or a funny meme.Keep in mind that we are against a lot of entertaining things for their attention here, so we should stand out.So the next time you write an ad, make the words as. simple. as. possible. Write like how you would speak to a 12-year-old. Never leave a customer confused.Because a customer who is confused does the worst thing possible - nothing!And a customer who does nothing is even worse than one who leaves a bad comment.Why?Because at least leaving a bad comment… gives your ad more comments!P.S. You can do this by yourself or… you can have me do it for you and save you a lot of time (and money!). I’ll worry about the marketing, you just relax and see me provide all-time high results.

Be The Biggest Stalker In Existence - When It Comes To Finding Your Audience

Let me tell you about a marketing principle that is extremely simple, but rarely done, by almost everyone.Even business schools teach you the exact opposite of this idea.People often see advertisements that get marketed to everybody. Ads as general as they can possibly come. Ads that should always be politically correct. Ads that can’t offend anybody (but still manage to do - by some unholy miracle!)Everybody thinks that is what they should do too…I am here to tell you that that is not the best move.You need to know your audience - exactly what they do and what they likeMost business owners think that they can market their product to just anybody…But that is actually wrong. And please let me tell you why.The only brands that can market their products to everybody are the GIANT brands. Brands like: Coca-Cola, Apple, and Microsoft.Want to know why they can do that?It’s because… they have millions of dollars every year to spend on advertising.Now, you don’t have that, do you?So we need to get to know who we are marketing to - to save money. And these people are called our target audience. More specifically, we need to find our avatar. Our avatar is an imaginary person (most likely a real one though) who best represents who we want to market to.Finding our avatar is where we need to spark up our imagination. BUT still do some pretty heavy research - through research on the whole wide web. We can find them on either: Google, Facebook, Instagram, X, or even, on YouTube, Reddit, Quora, and our competitor’s website.Where specifically do we find them?We find them in the comments section.This is where people share all of their thoughts (sometimes even overshare). And this is perfect for us. Because this is where we get to know them more. This is where we find out what their interests are. What they like to do. What they don’t like to do. And why.To get a bit sinister - this is where we find out their deepest desires. And find out what hurts them the most.But…With all of this information, we get compassionate and empathetic to them.And market to them only.Them exclusively.You can find out about all of this on your own or… you let me figure it out for you. And save yourself a lot of time (and money!). I’ll worry about the marketing. You just relax and see me provide all-time high results.

How To Make Meta Ads, In Only Four Steps

First things first - making ads is really simple. It only gets complicated if YOU make it complicated. And besides, ads are best when kept simple anyway. This way it’s easier to understand and it’s more relatable. So let's stick to that.There are only four steps to making ads. It's that simple.Step one:Write your copyBut don't just write any copy. Always ensure to at least do a quick market research on the product you are writing on. Bard makes this process extremely easy. Find the market. Find the avatar. Find the avatar’s pains and desires. Then give the avatar a face and name.Throughout your whole writing, imagine that you are writing to this person. And this person only. Write in a way that convinces them that this product was specifically made for them…And them only.Connect the product to all of their pains and desires. Connect it to all of their interests. Give them every single good reason on the planet on why they should buy this product.Write in an interesting way. In an exciting way. In a way that will never bore them. Even for just one second, throughout your whole copy.Lastly,Never write about your product. I know. I know it sounds contradictory. But bear with me. Business owners often tend to write about their products. About the specifics. About the features. About what it can do… about why it’s so cool.But sorry to break it to you, this is wrong.As harsh as it sounds, nobody cares about your product. They only care about what it can do for them. Why they need it. Why they should spend money on it. And why they should even bother thinking about it.So the next time you write your ad…… make it about them.After all, they are the ones who are gonna buy it, so they are the only ones who should make sense of it.Step 2:Make a creativeThe creative of the ad can make or break your whole ad. This is where you need to CAPTURE their attention. This is what’s gonna make them stop scrolling on their precious social media time. So it only makes sense that this is one of the most crucial parts of the ad.Making a creative is pretty easy. All you need is Canva. Keeps things ultra simple. I like to stick to either a red, orange, or yellow background. It’s most safe to stick with these shocking colors. They are the colors that catch the most attention.Then, of course, just make your own creative based on your product. Start with a template on Canva and just get pictures from Google. That’s basically the gist of it. I hope you get the idea.Step 3:Find your target audienceA lot of business owners mess this up - simply because they blindly use Meta Boost. Meta Boost is only good for getting you more likes and followers. It doesn’t give you the option to choose a target audience. It doesn’t give you an option for a certain goal either.But hey, I get it though. This is where things get a bit complicated.I cannot stress this enough, you NEED to use Meta Ads Manager. It’s the best tool for making ads on Meta. it’s what all the experts use. Not only does it save you more money, but it also saves you more time (long term).Meta Ads Manager is amazing at making ad campaigns. It gives you specific options on who you want to reach to and how you will reach them. It also runs a campaign purely based on your goals. Whether you want followers, leads, or people who will most likely, this tool is the way. So I wouldn’t sleep on this. Learning to use Meta Ads Manager is very much worth it.Step 4:Test ads against each otherThis step is only applicable after making your first-ever ad.Making great ads doesn’t simply stop after making your first ad. You need to make more. Try new ideas. Maybe tweak the copy a little bit. Change the creative. Or maybe even target another audience. Finding the best ad, that will give you the best results possible - is a forever ongoing process…And this process is called A/B split testing.P.S. You can try all of this on your own or… you can just let me do all of this technical mumbo jumbo for you. And I’ll save you a lot of money (and time!). I’ll worry about the marketing, you just relax and see me provide you all-time high results.

Marketing+